In this session...
Roku will share new research from The Harris Poll on how consumers will shop and spend in the 2021 holiday season. Craig Brommers, CMO of American Eagle will then dive into how they are adapting marketing and advertising strategies to reach shoppers in the year ahead.
What You'll Learn from This Session...
- A recent survey revealed insights into consumer shopping preferences, spending priorities, and media consumption habits leading up to the holiday season.
- Retail marketers need to pay attention to changing shopping and media consumption behaviors, such as the increase in TV streaming.
- Avid streamers are avid online shoppers, so to understand the future of commerce, you need to understand streamers.
