Tracks Venues

In this session...

It was a year with unprecedented industry change. Ad tech deal-making experienced a major growth spurt, so much so that according to Luma Partners, ad tech and mar tech deals grew a whopping 200% in Q2 2021. In this special session, Michael Barrett, President and CEO of Magnite, Adam Singolda, CEO of Taboola and Mark Zagorski, CEO of DoubleVerify, will look back at the forces that led us to today and survey what’s in store for the future.

What You'll Learn from This Session...

  1. The factors that led to a flurry of M&A and IPOs in the ad tech industry over the past 18 month
  2. Understanding the impact that ad tech consolidation will have on the wider media and advertising industry
  3. Why M&A and IPOs are not the end goals but rather just the beginning of the journey for Magnite, DoubleVerify, Taboola and other ad tech players

Presented with


Lauren Johnson Senior Advertising Reporter Business Insider
Michael Barrett President and CEO Magnite
Adam Singolda Founder and CEO Taboola
Mark Zagorski CEO DoubleVerify

Event Details

Event Type Session

Track  Streaming