In this session...
Changing industry standards and increasing regulatory scrutiny are rapidly forcing media publishers and advertisers to adapt. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance towards privacy and protecting consumer data. Join this session to hear why businesses across the industry are adopting Snowflake to protect, securely share, and activate their data to drive growth in a post-cookie world.
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Changing industry standards and increasing regulatory scrutiny are rapidly forcing media publishers and advertisers to adapt. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance towards privacy and protecting consumer data.
In this session, hear from Snowflake on the launch of the Media Data Cloud, the first network of its kind that connects brands, publishers, agencies and technology on one secure platform.
-Hear why businesses across the ecosystem are adopting Snowflake to protect, securely share, and activate their data to drive growth in a post-cookie world.
-See a demonstration of how data enrichment, identity, measurement, activation and analytics data partners seamlessly connect in near-real time.
-Learn how leaders are leveraging the Media Data Cloud to future proof their data foundation, protect consumer data, and drive advertising and subscriber growth.
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What You'll Learn from This Session...
- Organizations need to invest in a future-proof data strategy to drive advertising growth while taking a proactive approach towards privacy
- A future-proof data strategy requires the ability to access all relevant data from a single source, sharing data across ecosystem partners, and maintaining strict data governance
- Thanks to the Media Data Cloud, media publishers and advertisers are able to collaborate seamlessly to match on audiences, plan campaigns, and measure effectiveness in a secure, governed environment
- Furthermore, services such as identity and enrichment are readily available within the Media Data Cloud, enabling businesses to execute without managing complex, fragile and costly pipelines.
- As a result, businesses are able to accelerate advertising growth, drive subscriber acquisition and retention, and deliver differentiated advertising technology solutions
