In this session...
Brands who are data-driven see themselves differently – they see themselves as using data to solve customer problems. They focus on building direct relationships with people to better understand their needs and provide relevant, respectful customer experiences that also deliver results for their brand. The fireside chat with Chad Engelgau, Acxiom CEO and Mayank Verma, Executive Director of Media, Machine Learning and Cloud Data Platforms, Morgan Stanley Wealth Management, will explore the key pillars of what being data-driven means and how some of Acxiom’s leading brand clients are putting their customers first with effective, privacy-first data-driven techniques.
This is an invite only event and RSVP is required.
