In this session...
Beloved sports and entertainment brand WWE has always been ahead of the curve. Over the past five decades, WWE has remained a global phenomenon not only by consistently producing exciting, edge-of-your-seat programming, but because its leadership is always looking for ways to be a disruptor as trends in media, live entertainment and sports come and go.
Stephanie McMahon, WWE’s CBO, will discuss how WWE has innovated across platforms over the years and share why brands must constantly take risks in order to thrive.
What You'll Learn from This Session...
- How brands can best identify new trends early and adapt to the change quickly, but also successfully.
- Current and upcoming trends across media, live entertainment and sports.
- Why it is important for brands to be agile.
