Tracks Venues

In this session...

With the explosion of ecommerce and retail media, more data is available than ever before. But how do brands leverage this abundance of data to drive smarter decisions and market their products to the right consumers? How are they leveraging competitive data, profit, price, inventory and other retail variables to drive category results and measure the effectiveness? Learn from a panel of experts on how they are achieving this through the latest strategies.

What You'll Learn from This Session...

  1. Accomplishing key objectives beyond ROAS
  2. Challenges and opportunities with the proliferation of retail data
  3. An integrated approach to sales, operations, and paid media

Presented with


Melissa Burdick President & Co-Founder Pacvue
Diana Haussling VP, GM Digital Commerce, North America Colgate-Palmolive
Amy Lanzi Commerce Practice Lead at North America Publicis Groupe Publicis

Event Details

Event Type Session

Track  Advances in AdTech