In this session...
As audiences continue to migrate from linear TV to Connected TV, so do advertising dollars. Will the hype over CTV ad inventory last? Join Diana Horowitz, SVP of Advertising Sales at fuboTV for a conversation moderated by Howard Homonoff, Senior National Advisor at Grant Thornton, to hear how advancements in CTV -- like the proliferation of OTT content and technology only possible through connected devices -- are fostering a highly engaged and growing cord-cutting audience that can’t be reached through traditional TV.
What You'll Learn from This Session...
- What’s driving the continued growth of CTV viewership
- Benefits and capabilities of CTV advertising
- The future of viewing experiences to drive audience engagement
