In this session...
The pandemic has changed the world immensely - the way we work, the way we interact and what we value in life. Dramatic headlines have plagued our lives like the Coronavirus itself, proclaiming the world ending as we know it.
In this session, DDB Global Chief Creative Officer Ari Weiss addresses the unexpected silver linings of the end of the world and why the advertising industry is about to enter its most exciting era yet.
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The pandemic has changed the world immensely - the way we work, the way we interact and what we value in life. Dramatic headlines have plagued our lives like the Coronavirus itself, proclaiming the world ending as we know it. Luckily for those working in advertising, we’ve developed a thick skin for doom and gloom headlines with commentators declaring advertising to be dead years ago.
From the end of commission to the arrival of digital, advertising has found ways to survive and thrive before - and will do so again. In this session, DDB Global Chief Creative Officer Ari Weiss addresses the unexpected silver linings of the end of the world and why the advertising industry is about to enter its most exciting era yet.
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What You'll Learn from This Session...
- How the end of the world has led to positive change for the advertising industry, creating a stronger, more creative environment
- How the ongoing talent war is building a revolutionary workforce for the better
- Why chaos is the birthplace of creativity and how DDB is embracing the end of the world to fuel better work
