Tracks Venues

In this session...

In this session you will hear the one-of-a-kind journey to bring Target's media measurement platform to life. This keynote explores the unique challenge that Target encountered, and the custom-built technology journey to bring best-in-class measurement to the industry.

What You'll Learn from This Session...

  1. Learn how Target’s guest-centric focus shaped Roundel’s media journey.
  2. Understand the importance of shopper intent and how it can impact your campaigns.
  3. Get a glimpse into the future of media innovation and see why intent will be key.

Presented with


Claudia Ahrens Director of Product Management Roundel

Event Details

Event Type Session

Track  Advances in AdTech