Tracks Venues

In this session...

The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising - all built to make millions of valuable connections across every screen.

What You'll Learn from This Session...

  1. What changing consumer habits mean for your business
  2. How brands are leveraging creative commerce solutions to reach consumers
  3. How to boost performance by developing a truly omnichannel strategy

Presented with


Elizabeth Herbst-Brady VP, Head of North American Sales and Global Client Solutions Yahoo
Marci Raible Vice President, Integrated Marketing Campbell Soup Company
Kristi Argyilan SVP, Retail Media Albertsons Companies
David Paltiel Vice President, Digital Commerce American Express
Kari Shimmel Chief Strategy Officer Campbell Ewald

Event Details

Event Type Session

Track  Advances in AdTech