In this session...
Brand marketers today are laser-focused on catering to the changing consumer habits of Gen Z and Millennials, often missing opportunities with older demographics. But Consumer Cellular & Rain the Growth Agency are harnessing the buying power of Boomers with research and data - monitoring their evolving media consumption habits and more.
Kyle Eckhart & Dan Gallagher of Rain the Growth Agency are joined by Jay Roth of Consumer Cellular to discuss best practices for harnessing the power of the Silver Tsunami consumer.
What You'll Learn from This Session...
- How to harness the Silver Tsunami as an untapped consumer resource
- How to customize your brand approach across segmentation groups
- Where to find the Silver Tsunami consumer
