In this session...
In the 1920s physicists recognized that classical Newtonian theory no longer held in the latest applications like atomic science or astronomy. Similarly, in the 2020s, marketers are realizing that classical marketing rules no longer apply and radical new thinking is required to win in our new world. In this presentation, Chief Marketing and Communications Officer of Mastercard and author of Wall Street Journal Best-Seller ‘Quantum Marketing’, Raja Rajamannar, unveils new rules and thinking to drive marketing leadership, business growth, and customer satisfaction and trust for the future to enable your marketing to make the quantum leap.
