In this session...
We all know Visa - it’s one of the most ubiquitous, most recognized brands in the world. But did you know that Visa is a brand and a business on a mission to unlock economic access? In this session, you’ll hear how Visa evolved their iconic brand, to communicate that Visa is more than a credit card. And you’ll learn how their brand platform and media strategy came together to successfully reposition Visa as a trusted engine of commerce that provides access to the global economy for everyone, everywhere.
What You'll Learn from This Session...
- How Visa successfully launched a multi-year transformation during a year no one expected
- How Visa’s media strategy leverages mass reach, key tentpole moment & sponsorships to create high impact with key audiences
- How Visa leaned into the power of Twitter to complement Tokyo Olympics viewership and reinforce brand values by authentically connecting with social communities
