In this session...
By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.
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Join Initiative and Nielsen’s SVP of Diversity, Equity & Inclusion, - Stacie DeArmas, as they discuss how advertisers can leverage data and analytics to inform program investment decisions that drive DE&I initiatives and reflect the values of their brands.
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What You'll Learn from This Session...
- DE&I Initiatives & Investment Decisions
- Data & Analytics
- Understanding the inclusivity of key identity groups in content and how this maps to viewership
