In this session...
By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.
Join Initiative and Nielsen’s SVP of Diversity, Equity & Inclusion, - Stacie DeArmas, as they discuss how advertisers can leverage data and analytics to inform program investment decisions that drive DE&I initiatives and reflect the values of their brands.
What You'll Learn from This Session...
- DE&I Initiatives & Investment Decisions
- Data & Analytics
- Understanding the inclusivity of key identity groups in content and how this maps to viewership