In this session...
Consumers love TV, and The Trade Desk is working to improve the ad experience while also shortening it by 15-20 minutes per hour. That’s a major change for business. In this interview, The Trade Desk's SVP, Inventory Partnerships, JoAnna Foyle, will discuss how Connected TV is changing (and improving) ad budgets, eliminating waste and improving the TV experience for the consumer. She will also highlight The Trade Desk's network of premium supply partners.
What You'll Learn from This Session...
- How The Trade Desk is improving the ad experience while also shortening it
- How Connected TV is changing (and improving) ad budgets, eliminating waste and improving the TV experience for consumers
- The Trade Desk's network of premium supply partners
