In this session...
The WSJ | | Barron’s Group Intelligence team, in collaboration with B2B International, recently unveiled a new global research, Trust Your Decisions, which dives into the B2B purchase decision journey, and the content consumed by business leaders. This study contains some unique content findings for decision makers.
Stephanie Chang, Vice President of Content, & Global Editor at The Trust, The Wall Street Journal’s custom content studio, will talk us through content strategies to reach and motivate business decision makers.
What You'll Learn from This Session...
- Insight into the B2B decision journey and the characteristics that define a B2B decision maker
- How decision makers consume content, the role of content, and the content formats they are interested in
- Cutting through the clutter and grabbing the attention of decision makers with strategic approaches to creating content
