In this session...
There’s no denying that today’s media marketplace is a hotbed for conspiracy theories, false narratives and disinformation. When facts seem malleable and individual headlines dominate in different locales, getting verified information out quickly becomes increasingly difficult. And in a time of crisis, that information can be critical and the difference between life and death.
View More
There’s no denying that today’s media marketplace is a hotbed for conspiracy theories, false narratives and disinformation. When facts seem malleable and individual headlines dominate in different locales, getting verified information out quickly becomes increasingly difficult. And in a time of crisis, that information can be critical and the difference between life and death. The COVID pandemic taught us a lot about how business, government, NGOs and others can identify misinformation, optimize their communications and mitigate harm on an ongoing basis.
View Less
What You'll Learn from This Session...
- Understand why misinformation online is much more common today than in years past and how its effects can be incredibly detrimental.
- Unpack successful strategies for quickly identifying misinformation.
- Examine the nuanced approach to responding to and refuting misinformation.
