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In this session...

It’s no secret that soccer is more than just a game for Hispanics, it’s a passion. And today, with the continued growth in soccer popularity in the U.S., the opportunity to reach this influential community has never been more crucial for brands who want to grow their business. Join us for an in-depth discussion as key industry leaders share new research on the explosion of Soccer fandom in the U.S., and why it’s one of the most effective marketing vehicles for connecting with Hispanics.

Presented with


Jose Luis Los Arcos Vice President, Sports Partner Solutions Univision Communications
Olek Loewenstein President, Sports Content Univision Communications
Enrique Bonilla Former Executive President Liga MX
Angela Zepeda Chief Marketing Officer Hyundai Motor America

Event Details

Event Type Session

Track  Brands & Marketers