To break through in today’s saturated, fast-paced social world, simply measuring the results at the bottom of the funnel is not enough. It’s critical to also optimize, measure, and quantify consumer top- and mid-funnel engagement. To see and track the buying signals before the click.

Alon Leibovich, Co-Founder and CEO at BrandTotal, will be joined by Rolfe Swinton, Director of Data and Innovation, North America at GfK to discuss:

- How social media measurement and benchmarking — the ability to power decisions with competitors’ social advertising data — enables them to quickly launch disruptive social advertising campaigns, and adapt active campaigns in real-time.

- Creative intelligence strategies they use to make better, smarter content decisions, pivot their creative, and outsmart their competition.

- The importance of granular data — product to product, ad campaign to ad campaign, audience to audience — for making the right social strategic decisions.

- How they stay on the forefront of new trends by identifying whitespace opportunities and avoiding oversaturated spaces.