Tracks Venues

In this session...

To break through in today’s saturated, fast-paced social world, simply measuring the results at the bottom of the funnel is not enough. It’s critical to also optimize, measure, and quantify consumer top- and mid-funnel engagement. To see and track the buying signals before the click.

Alon Leibovich, Co-Founder and CEO at BrandTotal, will be joined by Rolfe Swinton, Director of Data and Innovation, North America at GfK to discuss:

- How social media measurement and benchmarking — the ability to power decisions with competitors’ social advertising data — enables them to quickly launch disruptive social advertising campaigns, and adapt active campaigns in real-time.

- Creative intelligence strategies they use to make better, smarter content decisions, pivot their creative, and outsmart their competition.

- The importance of granular data — product to product, ad campaign to ad campaign, audience to audience — for making the right social strategic decisions.

- How they stay on the forefront of new trends by identifying whitespace opportunities and avoiding oversaturated spaces.

What You'll Learn from This Session...

  1. How social media measurement and benchmarking — the ability to power decisions with competitors’ social advertising data — enables them to quickly launch disruptive social advertising campaigns, and adapt active campaigns in real-time.
  2. Creative intelligence strategies they use to make better, smarter content decisions, pivot their creative, and outsmart their competition.
  3. The importance of granular data — product to product, ad campaign to ad campaign, audience to audience — for making the right social strategic decisions.
  4. How they stay on the forefront of new trends by identifying whitespace opportunities and avoiding oversaturated spaces.

Presented with


Speakers

Alon Leibovich CEO and co-founder BrandTotal
Rolfe Swinton Director of Data and Innovation, North America GfK

Event Details

Event Type Session

Track  Advances in AdTech