In this session...
As the world becomes more ecologically aware - advertisers need to rise to the challenge. Consumers want more information, action and for brands to be more responsible advertisers. RTL AdConnect shares key findings from its European research on consumer expectations and attitudes towards sustainable media and advertising. Helping brands to work to a more sustainably oriented brand strategy.
What You'll Learn from This Session...
- What’s the role of media content in sustainability awareness?
- Is sustainable consumer behaviour a challenge for brands?
- What solutions for engaged ads?
