In this session...
Marketers are demanding more transparent and interoperable measurement solutions to meet the needs of the modern media ecosystem. As the industry breaks free from legacy models, what will this new world of measurement independence look like and how can marketers adapt? Samba TV CEO & Co-Founder, Ashwin Navin, shares his perspective on the long-overdue shift to currencies based on business outcomes and why it has become table stakes for marketers looking to optimize campaign ROI.
What You'll Learn from This Session...
- Opportunities with identity-based, omnichannel measurement
- How the industry can adapt to multi-currency models and embrace measurement innovation
- Key considerations for marketers shifting to multi-currency approaches
