Tracks Venues

In this session...

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. Based on the WSJ best-selling book by the same title, this presentation features unique insights on how Earned Marketing can reignite brand love.

What You'll Learn from This Session...

  1. Learn how today’s consumers want to engage with brands
  2. Understand why leading brands are treating Earned Marketing as a strategic imperative
  3. Explore what steps you can take to make an Earned-led approach more consistent and predictable

Presented with


Paul Dyer CEO Lippe Taylor

Event Details

Event Type Session

Track  Brands & Marketers