In this session...
Our world, human experiences and how we interact with brands has shifted dramatically in recent months, and will continue to evolve in the years ahead. How can marketers build compelling brand experiences that resonate in our rapidly shifting cultural and media landscape, while also staying true to core brand principles? And, what role do digital properties play in supporting changing consumer and brand imperatives? Learn how marketers are developing highly relevant brand experiences and systems that drive growth.
What You'll Learn from This Session...
- 1. How to build compelling brand experiences that resonate in our rapidly shifting cultural and media landscape.
- 2. Understanding the role digital properties play in supporting changing consumer and brand imperatives.
- 3. How digital properties can be designed to meet a broad range of demands including creating a positive user experience, adhering to FCC rules and regulations and supporting sales, recruitment and business objectives.
