Tracks Venues

In this session...

Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.

Al Roker knows heroes. As the iconic host of TODAY, Al has interviewed and profiled a lifetimes' worth of everyday heroes. Through his 40+ year broadcasting career, Al knows what it takes to effectively communicate heroic stories and employs this approach through TV show development and social impact branded content at Al Roker Entertainment. In this session, Al talks to Michael Dunn, Exectuive Vice President with Rogers and Cowan PMK, Susan Jin-Davis , Social Impact Officer with Al Roker Entertainment, and Katherine Pummill, Senior Vice President of Branded Content and Partnerships at We Are The Mighty, and presents effective examples of "Hero" content, designed to tell compelling and authentic stories while also building brand affinity and calls to action. Key takeaways are best practices and examples for producing and activating social good branded entertainment that spotlights everyday heroes, engage audiences, and foster communities of inspired brand champions. View Less

What You'll Learn from This Session...

  1. What is "Hero" content? - Examples to be presented on stage.
  2. Why should my brand be using Hero content?
  3. How do I produce hero content and where is it most effective?

Presented with


Michael Dunn Executive Vice President Rogers and Cowan PMK
Susan Jin Davis Social Impact Officer Al Roker Entertainment
Katherine Pummill Senior Vice President of Branded Content We Are The Mighty
Al Roker CEO Al Roker Entertainment

Event Details

Event Type Session