In this session...
Now that most successful brands have added streaming to their linear media buy and overall campaign strategy, what’s next for advertisers trying to target streamers? Regional buys regarding streamers are quickly becoming the next logical step in a comprehensive media campaign. Brands initially turned to a national buy to secure the streaming audience and – as the streaming segment continues to expand – have now discovered the benefits of market-to-market execution including data, targeting, reporting, and exclusivity.
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Join NYI’s Vice President of Advanced Advertising and New Business for National Sales, Jason Swartz, as he moderates a comprehensive discussion on why the next phase of securing streamers can be found in the local market and how it can bring a brand’s campaign to the next level.
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