In this session...
For far too long, marketers were faced with a choice when approaching audience targeting: what is more important, addressability or scale? Today, however, that is changing and brands realize they can get the best of both worlds. In this panel, hear from Merkle, one of the industry leaders in data and identity, about how they are working with marketers to execute data-driven campaigns, how they are working with ad tech partners like OpenX on scaling campaigns, what challenges still need to be overcome and much more.
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