In this session...
In this session, attendees will hear from America’s oldest and most-loved household brands that are all celebrating 100 year+ anniversaries in 2021. After a year that tested brand resiliency, expert marketers from brands that have survived other pandemics and disasters discuss how to stand the test of time across a wide range of industries. What makes your company so resilient, what lessons did you learn and how are you planning for the next 100 years?
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This discussion will hone in on what it takes to maintain relevancy during one of the most transformational periods in history and how to keep fresh a brand that already has so many stories. Marketers from Coldwell Banker, Liberty Mutual, Whirlpool and Stanley Black and Decker will discuss leveraging data, social media, stunts and more!
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What You'll Learn from This Session...
- Brand Marketing
- Legacy Storytelling
- Rebranding
