Paul Gelb

Paul Gelb is currently the Head of Social and Programmatic at Bayer. He leads the in-activation team and relationships with all major ad marketplace platforms including Facebook, Google, Twitter and Pinterest. Paul also determines the strategy, tactics, targeting and advanced buying optimizations across all brands for all biddable and programmatic buying platforms. Previously he was the Head of Programmatic at Twitter, where he oversaw the company's worldwide programmatic agency trading desk business. Prior to that, he was the Head of Strategy and Marketplace Development at MoPub, the largest mobile exchange, which Twitter acquired in 2013. Before that Paul was the Vice President and Founder of the mobile practice at Razorfish, which ranked #2 by Ad Age for agency mobile revenue. He was the youngest executive to receive Mediaweek's Media All-Star award. The global mobile practice he founded was recognized by Forrester as a mobile marketing agency Industry Leader, their top rating. His clients won mobile marketer of the year, luxury mobile marketer of the year and a Cannes Lion shortlist selection.