Edward Romaine joined Bleacher Report in 2018 as Chief Brand Officer, and is currently overseeing all of the company's marketing efforts in order to build on investments and grow the preeminent sports culture brand. He oversees the experience, brand, and design teams to consistently bring to life initiatives emanating from B/R’s content, operations, sales, and other key business groups.
Under his leadership, B/R has become the #1 partner for sponsored content in the sports market, and the #1 partner by engagements in all of digital video. B/R has owned engagement with the brand’s authenticity and ability to create content that resonates with its millennial and Gen Z audience. The company’s loud voice in the sports media world provides the best user experience with both curation and original content creation.
