Felix Zeng serves as Head of Programmatic Sales for Watson Advertising, an IBM Business. In this role, he leads the programmatic team who sells Watson’s advertising inventory programmatically to agency trading desks, demand-side platforms (DSPs), agencies and advertisers. Watson Advertising’s inventory includes weather.com, wunderground.com and The Weather Channel and Weather Underground apps across mobile, tablet and emerging platforms. He is based in the company’s New York office.
Prior to Weather, Felix spent 11 years at About Inc, where he rose through the ranks in roles with progressively greater responsibilities. He joined About as a financial analyst and eventually was sent by About’s CEO to start About China in Beijing. . He then returned to New York to get his MBA while working in yield and sales analytics.
Felix began his career as a financial analyst at Goldman Sachs. He earned a bachelor’s degree in applied economics and business management from Cornell University.
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