Lyle Underkoffler

Lyle Underkoffler is the VP of Digital Marketing at Samsung Electronics America. In this role he oversees all DTC marketing channels including, CRM, and Social and directs the digital-first content strategy and production. He is responsible for growth in revenue and building the brand in B2C and B2B digital channels across mobile, home appliance and consumer electronics businesses. Prior to joining Samsung, Lyle has held a number of executive positions in the media and entertainment industry including SVP of Digital Media at AMC Networks, Global GM of Mobile at IAC Applications, and VP of Digital at Disney. His experience spans building subscription services, scaling mobile games and content studios, mentoring early stage startups and leading world-class product and creative teams. Lyle has received numerous awards for his work including an Emmy for best short-form video series. He holds a BS in Marketing from Boston College and an MBA from the University of Michigan.