Sara Porritt

Sara Baiyu Porritt is a Group Director of Planning with over a decade of experience working with CPG and Telco giants, utilizing empathy as the language of data in crafting impactful media and investment strategies. Having thrived in many circumstances where she was “the only”, Sara champions and leads Diversity and Inclusion for OMD USA with the goal of cultivating a work culture where all ethnicities, genders, backgrounds, and levels feel empowered to share their unique perspectives, and know that they are heard and valued. She believes it’s imperative that a brand’s story is the human story.


As an R&B vocalist and yogi, Sara is a soulful songstress and strong supporter of body positivity and self-love. Her thrive mentality has compelled her to launch corporate wellness programs that have caught the attention and recognition of AdAge.