Matt is responsible for leading the Global Analytics Product Leadership team as well as Visual IQ. These teams are responsible for setting the vision for analytics, product development, quantitative research, implementation and operations. Nielsen’s analytics portfolio covers marketing effectiveness (marketing mix, multi-touch attribution & sales lift) and sales effectiveness (pricing, promotions, assortment & segmentation).
Matt began his career with Nielsen as an academic consultant working on agent based modeling for BASES in 2004 and officially joined Nielsen in 2006 holding various commercial leadership positions for the analytics business working with retailers and manufacturers. Prior to his current role, Matt was based in Singapore for five years leading Nielsen’s analytics business in Asia. Before Matt joined Nielsen, he was a professor of Economics at Miami University, as well as an instructor for the National Outdoor Leadership School.
Matt Krepsik Job Title Global Head Of MROI Product Leadership Company NIELSEN GLOBAL MEDIA Connect via