Roger Mader

Roger has been retained by CEO Trevor Haynes to lead the
turnaround of the iconic Subway brand, the world’s largest restaurant franchise. Roger announced the brand purpose at Subway’s annual convention, five years after mapping the original turnaround path. After revitalizing the menu architecture for more cravelable AND more affordable offerings, profitable growth has returned for the first time since the premature
passing of founder Fred DeLuca.

From an early career on the launch teams for the IBM Personal Computer and first generation of Accenture’s Change Management practice, Roger co-founded VIA International and built a global growth strategy, organization design and change management consultancy, founding offices in Chicago and New York, chairing advisory boards for London and Singapore. He sold the business in 2000 and joined his client, EY, to formulate business strategy and design for Giuliani Partners, the private firm of former New York City mayor Rudolph Giuliani.