Ed Gaffney

Ed Gaffney leads the investment research team at GroupM in the U.S., where he and a team of almost 30 researchers look at the holistic measurement of media across video, audio and image, including both print and display. Ed is charged with making sense of an increasingly fragmented space, and works tirelessly in a device-agnostic approach to an often siloed marketplace. Ed’s work informs all of the negotiations that GroupM’s agencies conduct with media partners on behalf of their clients, ensuring that each client is enabled by a peerless view into their audiences, their media consumption habits, device and platform usage and the supply and demand dynamics for available advertising inventory.  Ed works hand-in-hand with the [m]PLATFORM team to ensure that the technology and investment sides of the equation remain in sync.