Owen Reader

As the CEO of Indelible, a cannabis consultancy, Owen Reader is one of the cannabis industry's foremost experts on marketing and business strategy. He is passionate about helping brands reach their full potential by teaching them to embrace proven engagement principles that increase attachment and advocacy amongst customers, prospects, employees and shareholders.

Working with some of the world's largest producers, he has led projects to prioritize product development, reimagine retail experiences and align brands with opportunities based on evolving consumer mindsets. Owen focuses on orienting organizations to proper engagement principles as they apply to the cannabis industry.

Owen speaks to audiences and cannabis organizations around the world, exposing them to the realities in the consumer landscape, and guiding them through the fundamental paradigm shifts required to surpass their peers and create a meaningful -- and sustainable -- competitive advantages.