Mike Hondorp

Mike joined Whalar in April, 2018, and serves as Chief Marketing Officer. An industry veteran with over 18 years of experience, Mike has managed brand strategy, business development, and multi-channel marketing for global brands including Instagram, Bonobos, and Ralph Lauren. Prior to joining Whalar, he spent seven years at Facebook and Instagram. There, Mike was a key member of the Instagram brand development team, which launched Instagram's business solutions globally. At Instagram, he also led the CPG and retail category product strategy, and provided platform guidance and insights to CPG and retail marketers. He most recently worked in product marketing where he specialized in Facebook/Instagram marketing solutions and platform integrations across all consumer touch points.

He is a proud University of Michigan alum, and calls Austin, TX home.