Sheila Morin

Sheila Morin is Cirque du Soleil Entertainment Group’s worldwide head of Brands and Marketing Strategies since August 2017.

In her role, she oversees worldwide brand management, show positioning, advertising platform, marketing strategies, consumer insights, live show recording and television series. Her mission is the growth of the company’s brands love through strong effective creative advertising platforms and strategies. In addition, Sheila is in charge of finding new ways to increase awareness and open the dialogue with the fans.

On top of its great strategic thinking and branding expertise, Sheila is known for its multidisciplinary experiences from multi-channel strategies, brand creations, brand management, consumer intelligence as well as in-store consumer experience, sales strategies, price and revenue growth management and shopper insights.