Nina Mishkin

Nina is the Head of Global Content Strategy, responsible for developing and disseminating Twitter’s perspective on the optimal content that will drive positive impact for Twitter’s advertising partners. Nina works internally and externally to scale this education to Twitter’s global clients. Throughout her time at Twitter, Nina has led teams within the Brand Strategy division, which is focused on building insight-based creative programs. She has also had the opportunity to consult with over 100 brands helping to optimize their Twitter strategies and creative.
Prior to joining Twitter, Nina was Director of Digital & Social Content at American Express, where she managed the brand’s content strategy, leading the development of award-winning programs like #PassionProject and #EveryDayGenius.
Nina earned a Bachelor’s degree in Art History and Business from the University of Michigan.