Bachir Zeroual most recently led Samsung's marketing ecosystem for connected and intelligent devices. In this role, he conceptualized and oversaw a strategy that leveraged the Samsung ecosystem to drive brand loyalty and sales. Prior to that, he led Samsung's VR efforts, driving higher (and more sustainable) demand with 2x year-to-year direct sales – thanks to a new value proposition, updated communications strategy and an ingenious go-to-market strategy.
Before Samsung, Bachir spent more than a decade working for Coca-Cola globally – first in experiential marketing, then in sports and entertainment partnerships (most notably, running their Olympic integrations). He wrapped his career there by creating Coca-Cola's first Marketing Innovation department for the company – a group that focused on investment and partnerships with startups, leading to 200+ projects across 75+ markets.
Bachir Zeroual Job Title Former Head of Marketing, Connected Living Company SAMSUNG ELECTRONICS AMERICA Connect via
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