Paul Longo has over 20 years of advertising experience in roles spanning across the agency, client and publisher side. Paul currently serves as Head of Agency Development, North America at Microsoft Advertising, leading a team that empowers the largest agencies to reach their maximum potential the Bing Ads platform. Paul returned to Microsoft after serving as Managing Director at Accordant Media, where he oversaw a client-results team responsible for selling, implementing and optimizing advanced programmatic media solutions. Paul is also a former member of Publicis, where he served as SVP, Digital Performance at Spark Foundry (formerly MediaVest). In his first tour at Microsoft, Paul led the East Coast Search team. He played a key role in taking Bing Ads to market and scaling the Microsoft Search Media division.
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