Kavita Vazirani

Kavita Vazirani is Executive Vice President, Insights & Measurement at NBCUniveral. In this newly created unified Ad Sales research division, Kavita is focused on aligning all of NBCUniversal’s research, insights and measurement capabilities across all platforms and partnerships the company offers. Kavita oversees measurement and research initiatives across marketing and agency partners that go beyond traditional viewing patterns, and is building solutions that enable cross platform measurement, attribution and ROI to further deliver on clients’ objectives to measure business outcomes.

Prior to taking the role at NBCU, Kavita was Senior Vice President, Media Strategy & Sciences for Comcast Cable in Philadelphia, PA, the nation’s leading provider of cable, entertainment and communications products and services. In this role, she was responsible for strategy development and placement of paid/owned media in excess of $1.5B across the Comcast portfolio.