IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. With its unique propensity-to-purchase model and proprietary offline/online sales lift solutions, IRI helps advertisers and their agencies plan, target, activate, measure and optimize media spend in real time, transforming media and promotions from “what people view” to “what people do.”