Clear Channel Outdoor (CCO)

Media Innovator

As media becomes more virtual and fragmented, out-of-home captivates audiences on the move, in the real world. For anyone who influences media spending and wants to reach people with high-impact, visible messaging, Clear Channel Outdoor Americas provides highly-visible, fully-customizable creative experiences built on an understanding of people, place and mobility. Our out-of-home (OOH) solutions deliver bold, effective reach with smarter audience insights and make our clients feel real, powerful and relevant. By enabling our clients to captivate audiences on the move, we empower them to actively shape their customers’ journey and brand experience.

Now, for the first time in OOH, Clear Channel Outdoor Americas is giving marketers the ability to use the same kinds of sophisticated audience segmentation, targeting and insights they already use in their digital campaigns through its suite of campaign planning, attribution and measurement solutions: Clear Channel Outdoor Radar. Launched in February 2016, this long-awaited industry solution fuses aggregate and anonymous third party mobile location data from leading providers to enable seamless integration of OOH planning and buying into a marketer’s digital and mobile media mix.

Our Responsibility

Our goal is to be a responsible member of the communities we serve by taking a proactive role in making our neighborhoods better places to live. We do this by donating millions of dollars’ worth of public service advertising (PSA) to nonprofit and governmental organizations for their use in communicating information that positively affects the lives of those within our communities.

We believe addressing the challenges, big and small, that affect people’s daily lives is critical for influencing greater societal change. Our support extends to both local and national organizations as they improve health and public safety, ensure a sustainable environment and promote arts, education and cultural diversity. This collaboration works to inspire citizens to make a difference within their own communities.

More About Us

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month. We help advertisers create inspiring out-of-home campaigns via print and digital displays in roadside, urban, transit and airport environments, on street furniture and at retail near point of sale.

In the U.S., Clear Channel Outdoor operates in 43 of the top 50 U.S. markets and is the leading outdoor advertising company with the fastest-growing digital outdoor network now surpassing 1,075 displays across 28 markets. We enable brands to engage with the on-the-go consumer who is spending more than 70 percent of their time away from home. And we are pioneering the integration of out-of-home with mobile and social media to turn awareness and inspiration into engagement and purchase.