605

605 is an independent TV measurement firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our 100% deterministic TV viewership dataset covering more than 21 million US households across all 210 DMAs. Our multi-source viewership dataset offers whole-home TV viewing visibility by combining the best attributes of set-top-box and ACR data. 605 is unique in that our multi-source viewership dataset supports 100% deterministic audience data activation at the household level while being reportable second by second with currency grade national and local projections methodologies, all privacy compliant. 605 does not buy nor sell media. We partner with brands, marketers, researchers, TV networks, TV distributors, local broadcast groups and agencies to shift the TV targeting and measurement conversation from age and gender to the actual KPIs that drive brand performance and return on ad spend from media investments. 605 offers unparalleled deterministic data activation leveraging our 21 million households to activate any dataset, large or small, on TV to support high-resolution measurement. Backed by Dolan Family Ventures – the same family that developed prominent media and entertainment companies such as Cablevision, AMC Networks, HBO, MSG, Radio City Music Hall, News12 and more – 605 was formed through the acquisition of Analytics Media Group in 2016 – an early pioneer in the field of TV data analytics in Silicon Valley. The team, which combines leading cable and network executives with prominent data scientists and engineers, focuses on transforming media planning, selling, measurement and attribution solutions.