Proudly marking its 16th year in New York City, Advertising Week returns with its unique blend of thought leadership content and engaging special events, featuring some of the industry’s brightest leaders and business professionals. The Week draws from the brand, agency, technology, startup, media and broader creative industries and focuses on key conversations designed to drive business forward and influence the future of the global industry.

2019 Highlights

Partners

Adobe


Adobe is changing the world through digital experiences.

Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Adobe Advertising Cloud connects the dots in your advertising strategy, allowing you to better understand your audiences, unite disparate data and inventory solutions, and break down media channel silos so that marketing and advertising plans are completely aligned. That means making smarter, more strategic media planning and buying decisions based on truly knowing your audience – using your own data. It’s programmatic advertising that takes you from disparate exposures to connected experiences.

Facebook


Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

LinkedIn


Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

Microsoft


Connect meaningfully with the people who matter to you. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. Our advertising solutions are guided by an uncompromising respect for privacy, brand safety, and data security, to represent your brand at its best. Plan smarter customer journeys with targeting based on audience intent and tools that automate media optimization to help you manage your time efficiently. Microsoft Advertising is committed to your success, empowering you with insights, technology, and proven expertise to turn data into better-performing marketing campaigns.

Roundel


Roundel was founded as Target’s custom built advertising platform, providing a premium environment that wasn’t otherwise available to meet our standards. Today, we still stand on Target’s valuable first-party data, but the inventory and outcomes we deliver go far beyond Target.com. Roundel uses real people data in a premium, brand positive environment to deliver measureable business outcomes to all advertisers. We’re a modern media company that proves an age-old truth: People love a brand that knows what they like. Being a part of Target has taught us a lot about media. Namely, that instead of disrupting people’s lives, media can deliver joy—when it’s done right. For us, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what they’ll need—and delight them with it. This requires striking a new balance between analytics and empathy, code and common sense, IQ and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports. In short, it’s the act of moving media forward by making it meaningful to all of us: By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values. By putting brands—and their products—in the best position to grow business, gain trust, and build lasting relationships. By giving agencies a clear picture of where their clients’ ads run, who they reach, and why. Because at Roundel™, we believe media works best when it works in everyone’s best interests.

Viacom


Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

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