Mara Einstein has been working in or writing about the media industry for more than 25 years. She has enjoyed stints as a marketing executive at NBC, MTV Networks, and at major advertising agencies. Dr. Einstein is the author of six books, including Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (O/R Books), which was positively reviewed by Tim Wu in the New York Times, and Compassion, Inc. (University of California Press). Her work has appeared Newsday, Broadcasting & Cable, Advertising Age, Harvard Business Review, and Fastcoexist, among others. She is regularly quoted as a marketing expert on NPR as well as in the New York Times, Bloomberg BusinessWeek, and the Wall Street Journal.
Mara Einstein Job Title Professor and Chair Media Studies Company QUEENS CUNY
