Stephen Yap oversees Google's Media Platforms business in the Americas, responsible for strategy, adoption, and growth for Google’s industry-leading technology platforms including DoubleClick Bid Manager, DoubleClick Campaign Manager, Rich Media, & Search solutions. As a DoubleClick and Google veteran, Yap has in-depth expertise on third-party ad serving, advertising performance analytics, and the management of digital media across search, video, rich media and standard display.
Stephen has spent over 16 years in the marketing and advertising industry. This includes 13 years with Google and DoubleClick. Prior to his current role, Yap developed and ran Google's Data and Measurement platforms, overseeing global launch and commercialization of Google Tag Manager, Google Analytics Premium, and its Audience solutions.
Stephen holds a BA in Psychology from Boston College. He’s a member of the Boston College Alumni Group, the IAB, Boston Interactive Marketing Association, and the Web Analyti
Stephen Yap Job Title Director, Americas Media Platforms Company GOOGLE