Tracy joined 23andMe in 2013 to lead the company’s brand and product marketing efforts. She has extensive experience in integrated marketing, consumer insights and brand building. Tracy has focused on building and driving teams to develop advertising campaigns globally, balancing high impact ideas with realistic executions — while understanding the power of being data-driven.
Before joining 23andMe, Tracy’s experience came primarily from the agency and consulting-side, bringing a strategic framework to the creative and storytelling approach to building brands powered by consumers. Tracyhas led and executed national and global brand campaigns combining immediate ROI and long-range strategy for Volvo Cars, 21st.com, Bonobos.com, Mercedes, E*TRADE, eHarmony.com, Bank of America and LegalZoom.com to name a few.
Tracy holds a Bachelor of Science in Advertising from the Newhouse School of Communications at Syracuse University and a Masters of Science in Integrated Marketing from Northwestern University.
Tracy Keim Job Title Vice President, Consumer Marketing & Brand Company 23ANDME