Jonathan Anastas is Chief Marketing Officer at LiveXLive, where he leads all consumer and trade marketing strategies, campaigns, and programs.
Anastas brings more than 20 years of marketing, digital, and data-driven expertise to LiveXLive. His experience has included both significant brand marketing and agency roles, across video gaming, technology, content marketing, and automotive as well as other categories.
Prior to LiveXLive, Jonathan was CMO of TEN: The Enthusiast Network, launching Motor Trend OnDemand and helping Motor Trend become a YouTube billionaire. Additionally. Jonathan helped lead the company's rebrand and eventual sale to Discovery Communications in 2017, where it was merged with Velocity.
For five years, Anastas was VP, Global Head of Digital at Activision, where he led social and digital marketing across the company’s brand portfolio. He helped Call of Duty reach total franchise sales of more than $10 billion dollars and achieve the number one game sales spot annually. Anastas also contributed to Skylander’s launch and its more than $4 billion in sales. During his tenure, the Activision marketing team earned four Effie awards in three years, including the Grand Effie and multiple Cannes Lions.
Anastas also served as VP, Head of Global Marketing for Atari, the legendary video game publisher. At Atari, Anastas led the evolution from traditional launch and awareness-based advertising to an approach of customer acquisition-based marketing, retention, and CRM.
Before moving into a brand marketing career, Anastas spent many years in the advertising agency business, including President of Tribal Worldwide’s Red Urban division, where he oversaw U.S. launch offices in New York and Dallas. Before joining Tribal, Anastas held a number of management and account service roles at agencies including MullenLowe, Saatchi & Saatchi (cofounding its West Coast digital team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota, Bentley & Rolls-Royce, BMW), QSR (Arby’s), technology (Oracle, Network Associates, Time Warner Cable, AT&T), and e-commerce.